Supernatural Botanicals

It’s Here! Our New Mama Collection

It’s finally here!  Our much-anticipated Supernatural Botanicals Mama Collection skincare line for expectant mommies (and anyone else who likes to pamper their skin.) 

Check it out here.

Sneak Peek at our new Mama Collection

Here’s a sneak peek at one of our two new skincare lines, the Mama Collection, for expectant mommies.  The collection contains bath salts & foot soak, body and belly butter, body and belly oil, face and body spritzer, and all natural powder.  The packaging is gorgeous.  And it’s even great for non-expectant mommies, too!  This collection will be available at www.SupernaturalBotanicals.comin the next day.  Stay tuned for our Supernatural Baby Collection next….it’s adorable. 

Last day for $2.95 Shipping

Tomorrow will be the last day for $2.95 shipping at Supernatural Botanicals.  Stock up now before full price shipping goes into effect on September 1st.  Shop now:  www.SupernaturalBotanicals.com

Join Us Today on Blog Talk Radio

Join us today on Blog Talk Radio with Girlfriendology at 2:00 EST to listen in to our girlfriend chat.  Debba Haupert, founder of Girlfriendology.com, will be hosting.  You can call in and chat with us.  Follow the link below.  Talk to you soon!

Girlfriendology BlogTalkRadio show – http://blogtalkradio.com/girlfriendology

or call in (347) 426-3761.

New Eco Sugar Scrubs at Supernatural Botanicals

We have new sugar scrubs at Supernatural Botanicals !  Check out our eco-body collection of all natural sugar scrubs, available in new scents:  Beach, Grapefruit, Island Coconut, Raspberry Lemonade, Yuzu, and our Walnut & Almond cream body scrub. 

Everyday with Rachael Ray

Supernatural Botanicals Beach Body Spray is featured in Everyday with Rachael Ray September 2010 issue!  Our Beach Body Spray has always been a favorite amongst customers.  It has a light, beachy, surf and sand scent that smells clean and sexy.  It’s a perfect alternative to perfume.  Thanks for the love, Rachael Ray!

New Farmers Market Collection Soaps

We are super-excited to introduce the Farmers Market Collection of soaps at Supernatural Botanicals.  They were inspired by the fresh and organic fruits at the farmers market…and they smell just as amazing as real fruit.  New shape and new delicious new scents!  Love it!

Sneak Peek: Farmers Market Collection Soaps

Here’s a sneak peek at our new line at Supernatural Botanicals, Farmers Market Collection.   Our new Farmers Market Collection soaps and lotions will be introduced this week on the website.  Featured:  Sun-Ripened Strawberry, Savannah Peach, The Irishman (for our new men’s line), Raspberry Lemonade, and Yuzu.  They are so yummy!  Stay tuned…you’ll love this!

Cincy Chic Features Supernatural Botanicals

She makes healthy beauty products for a living, and for fun, she discusses “all things girly” on her blog. Read all about it and see how you can join in on the fun.

Two years ago, Robin Feltner launched both her blog and her all-natural bath and body company, Supernatural Botanicals. The blog was intended to be an extension of the business, but in many ways, her business is now an extension of the blog.  

“I started the blog to keep women, primarily, informed and up to date on the latest trends and information in beauty [and] health,” Feltner says. “But soon thereafter, [it] took on a life of its own.”

Since its launch, the blog has opened doors to new customers, business opportunities and higher search engine rankings. More recently, it’s given Feltner the chance to meet several big stars like Diane Keaton, Valerie Bertinelli, Patricia Heaton, Ann Compton, Helen Hunt and Tony Bourdain.

The blog initially served as an open forum for people to share their insights on her products, ideas and the emerging eco-friendly industry. The blog helps Feltner gain candid insight from customers and readers that she didn’t have access to otherwise, she says. “Anonymous comments can be brutally harsh at times, but it’s exactly what I was looking for,” she says. “I wanted an open dialog where they could express and/or request anything they wanted.”

The blog’s tag-line is “Discussions on All Things Girly,” which offers Feltner — and her readers — a wondrously wide range of topics from which to choose. Typically, you’ll find blog posts with beauty, fitness and eco-living topics, but occasionally you’ll find something else that strikes Feltner’s fancy.

“I’m passionate about being ‘green,’ so that crosses over into my writing quite a bit,” she says. “Beauty and fitness is a given on a girly blog, but interior design and events in Cincinnati have certainly had their share of time in the spotlight on my blog as well.”

Some of her favorite blog posts include: 

• “Thoughts on Business Casual”
• “For the Love of Vintage”
• “Diane Keaton in Cincinnati”

These popular topics drew a crowd, and even attracted the attention of the Smart Talk series organizers. They contacted Feltner two seasons ago to represent Cincinnati as their ambassador for their Connected Conversations series. “It’s been amazing,” she says. “And I have met some of the most incredible people in the process” — Keaton, Bertinelli, Heaton, Compton and Hunt, just to name a few.

 But the star power didn’t stop there. Another group found Feltner’s blog and asked her to represent Cincinnati bloggers at the recent Tony Bourdain speaking engagement.

But the big question: Has the blog beefed up her bottom line? The answer is yes, Feltner says. “The blog has helped me reach a greater customer base,” she says. “If you are doing a random search on eco bath and body in Cincinnati, you’ll most certainly find my blog amongst the top Google searches.” A successful, updated blog is a powerful PR tool and her blog is a big reason why Google goes ga-ga for her business, she says.

The blog also helps to add value to her current customers because it invites readers into her life. “I have found that readers enjoy the experience of stepping into my workshop or kitchen to see what I’m doing via pictures I post on my blog,” she says. “I find blogging a unique way to get personal with my customers and readers. It’s important for me to interact with the readers so I can be specific about giving them exactly what they want.”

She doesn’t just interact on her own blog, though. Feltner is a self-proclaimed advocate for reading others’ blogs, too. “Being ultra-connected to each other is an advantage that we’ve never had in the past, and is especially beneficial for business owners,” she says. “Although my personal interests span from green global issues to lipsticks, I do tend to visit particular blogs regularly.”

She says she adores SavortheSuccess.com, a Web site for women entrepreneurs that offers insight into what’s working (and not working) for other women in business. Another favorite of hers is Pink Magazine, which provides inspiration and tools for women in business. She also gives props to her friend Julia’s blog, Hooked On Houses, which covers her love of houses and interiors.

In addition, Feltner belongs to a local group called Cincinnati Women Bloggers. “We are a successful group of women bloggers in the Cincinnati area, and that Web site is an incredible resource to find blogs on all things local, as blog topics vary vastly,” she says.

Last but not least (at least we don’t think so), Feltner shows some chic love. “When I want to know what’s going on in the city, Cincy Chic is positively my first stop,” she says. “I have always found that if it’s worth being known, Cincy Chic knows about it and I’ve attended many local events after learning about them on Cincy Chic.”

Visit Cincy Chic  for the article. 

PHOTO CREDITS
Photographer: Neysa Ruhl
Model: Robin Feltner
Location: Lofts@4120

Soapbox Cincinnati features Supernatural Botanicals

Soapbox Cincinnati is an online magazine that I read regularly, so I was pleased as punch when they decided to feature Supernatural Botanicals as a Featured Growth Company.  A huge THANK YOU to the folks over at Soapbox Cincinnati and especially to Alyce Vilines for writing such a great article. 

The following is from the SoapboxMedia website. 

A self-proclaimed “girly-girl,” Supernatural Botanicals CEO Robin Feltner makes no apologies. If anything, she considers her feminine nature at the very center of her company’s success. In early 2008, after a lifetime of creating her own personal skincare products at home, and gifting family and friends with the same, Feltner launched Supernatural Botanicals, an eco-chic bath and body company, located in Delhi.

A combination of her passion for beauty products and her disillusionment with what was available on the market (“I didn’t want to smell like bubblegum,” she said) prompted Feltner to begin mixing her own formulas. A former pharmacy major at the University of Cincinnati, Feltner has a healthy knowledge of what is beneficial, as well as what is potentially harmful, to the skin.

“Ninety-five percent of what we put on our skin is absorbed by the body,” said Feltner, who sees no reason to use unnecessary chemicals and preservatives “with the array of organic ingredients available to us in nature.”

Feltner relies on centuries-old recipes to create her products, using pure essential oils, vitamins, high-quality beeswaxes, botanical extracts, and pure cocoa butters to produce her extensive skincare line and prides herself on adhering to green practices and principles in their manufacture.

Feltner also speaks passionately about her target market. Though the Supernatural Botanicals line has shown universal appeal, Feltner defines her targeted customer as the 25-and-older “grown, sexy woman.”

Offering a wide selection of organic body lotions, spa soaps, linen sprays, a botanical skincare system and more, the Supernatural Botanicals company has garnered popular national attention in its two short years in business. The company was recently contacted by “Everyday with Rachael Ray” magazine for a feature in an upcoming issue because of the many favorable web posts they’ve received about Supernatural Botanicals.  Consumer demand in their east-coast-to-west coast distribution has spawned the development of a soon-to-be-released hair-care line, as well as a line of men’s skincare formulas.

With business booming, the company is also quickly outgrowing its home base and they are already anticipating the need for additional employees to deal with the busy holiday season ahead.

Those are impressive problems to have for a company born in the midst of a recession. Feltner sees the economic climate as a blessing. “I wasn’t looking for instant success. In this economy, I have had to work for it and I feel a great deal of pride in that.”  It seems beauty, after all, is more than skin deep.

Writer: Alyce Vilines
Source: Supernatural Botanicals CEO Robin Feltner