Supernatural Botanicals

We are super-excited to introduce the Farmers Market Collection of soaps at Supernatural Botanicals.  They were inspired by the fresh and organic fruits at the farmers market…and they smell just as amazing as real fruit.  New shape and new delicious new scents!  Love it!

Here’s a sneak peek at our new line at Supernatural Botanicals, Farmers Market Collection.   Our new Farmers Market Collection soaps and lotions will be introduced this week on the website.  Featured:  Sun-Ripened Strawberry, Savannah Peach, The Irishman (for our new men’s line), Raspberry Lemonade, and Yuzu.  They are so yummy!  Stay tuned…you’ll love this!

She makes healthy beauty products for a living, and for fun, she discusses “all things girly” on her blog. Read all about it and see how you can join in on the fun.

Two years ago, Robin Feltner launched both her blog and her all-natural bath and body company, Supernatural Botanicals. The blog was intended to be an extension of the business, but in many ways, her business is now an extension of the blog.

“I started the blog to keep women, primarily, informed and up to date on the latest trends and information in beauty [and] health,” Feltner says. “But soon thereafter, [it] took on a life of its own.”

Since its launch, the blog has opened doors to new customers, business opportunities and higher search engine rankings. More recently, it’s given Feltner the chance to meet several big stars like Diane Keaton, Valerie Bertinelli, Patricia Heaton, Ann Compton, Helen Hunt and Tony Bourdain.

The blog initially served as an open forum for people to share their insights on her products, ideas and the emerging eco-friendly industry. The blog helps Feltner gain candid insight from customers and readers that she didn’t have access to otherwise, she says. “Anonymous comments can be brutally harsh at times, but it’s exactly what I was looking for,” she says. “I wanted an open dialog where they could express and/or request anything they wanted.”

The blog’s tag-line is “Discussions on All Things Girly,” which offers Feltner — and her readers — a wondrously wide range of topics from which to choose. Typically, you’ll find blog posts with beauty, fitness and eco-living topics, but occasionally you’ll find something else that strikes Feltner’s fancy.

“I’m passionate about being ‘green,’ so that crosses over into my writing quite a bit,” she says. “Beauty and fitness is a given on a girly blog, but interior design and events in Cincinnati have certainly had their share of time in the spotlight on my blog as well.”

Some of her favorite blog posts include: 

• “Thoughts on Business Casual”
• “For the Love of Vintage”
• “Diane Keaton in Cincinnati”

These popular topics drew a crowd, and even attracted the attention of the Smart Talk series organizers. They contacted Feltner two seasons ago to represent Cincinnati as their ambassador for their Connected Conversations series. “It’s been amazing,” she says. “And I have met some of the most incredible people in the process” — Keaton, Bertinelli, Heaton, Compton and Hunt, just to name a few.

But the star power didn’t stop there. Another group found Feltner’s blog and asked her to represent Cincinnati bloggers at the recent Tony Bourdain speaking engagement.

But the big question: Has the blog beefed up her bottom line? The answer is yes, Feltner says. “The blog has helped me reach a greater customer base,” she says. “If you are doing a random search on eco bath and body in Cincinnati, you’ll most certainly find my blog amongst the top Google searches.” A successful, updated blog is a powerful PR tool and her blog is a big reason why Google goes ga-ga for her business, she says.

The blog also helps to add value to her current customers because it invites readers into her life. “I have found that readers enjoy the experience of stepping into my workshop or kitchen to see what I’m doing via pictures I post on my blog,” she says. “I find blogging a unique way to get personal with my customers and readers. It’s important for me to interact with the readers so I can be specific about giving them exactly what they want.”

She doesn’t just interact on her own blog, though. Feltner is a self-proclaimed advocate for reading others’ blogs, too. “Being ultra-connected to each other is an advantage that we’ve never had in the past, and is especially beneficial for business owners,” she says. “Although my personal interests span from green global issues to lipsticks, I do tend to visit particular blogs regularly.”

She says she adores SavortheSuccess.com, a Web site for women entrepreneurs that offers insight into what’s working (and not working) for other women in business. Another favorite of hers is Pink Magazine, which provides inspiration and tools for women in business. She also gives props to her friend Julia’s blog, Hooked On Houses, which covers her love of houses and interiors.

In addition, Feltner belongs to a local group called Cincinnati Women Bloggers. “We are a successful group of women bloggers in the Cincinnati area, and that Web site is an incredible resource to find blogs on all things local, as blog topics vary vastly,” she says.

Last but not least (at least we don’t think so), Feltner shows some chic love. “When I want to know what’s going on in the city, Cincy Chic is positively my first stop,” she says. “I have always found that if it’s worth being known, Cincy Chic knows about it and I’ve attended many local events after learning about them on Cincy Chic.”

Visit Cincy Chic for the article.

PHOTO CREDITS
Photographer: Neysa Ruhl
Model: Robin Feltner
Location: Lofts@4120

Did you know that the scent of the fresh herb Rosemary can increase alertness and clarity?  Keep some fresh Rosemary in a small vase on your desk.  When you feel the midday brain fog, simply smell the Rosemary to increase your mental acuity and get those endorphins popping!  It’s a perfect natural pick-me-up.

Shop our eco-fabulous bath & body line at Supernatural Botanicals.  Shipping only $2.95 on all orders!

A study from the Smell and Taste Treatment and Research Foundation in Chicago found that the scent of orange based fragrances increases male arousal by 20 percent. 

Try Supernatural Botanicals Organic Orange Spa Soap.  The fresh-fruit smell is absolutely amazing in the shower and as a facial wash…and now latest research shows that you’ll arouse 20 percent more men when you use it.  Bonus!  What’s not to love about that? 

For the first time in what seems to be an eternity, I have a sunburn.  I never meant for it to happen, but it happened at the Cincinnati Reds Opening Day game I attended on Monday. 

You never really realize how blistering hot the sun is until you are sitting under it for three hours…unable to move from your seat. 

I now remember why I always avoid the sun, or at least use a sunblock.  Not only did the sun burn my skin, but it also parched my skin.  By Monday evening, I could feel my skin was very dry, and it looked aged by 10 years in just a few hours. 

I’ve been using Supernatural Botanicals Grapefruit Body Lotion since Monday, and it’s literally healing my skin with each use.  You can physically see your skin transforming from dry and parched, to soft and moisturized.  In my opinion, and of course I’m a bit biased, it’s truly the best lotion on the market.  It’s better than anything I’ve ever used on my skin.  It truly feels like skin therapy, leaving your skin ultra-soft and smelling amazingly fresh. 

Save your skin.  Start here. 

Don’t miss our Body Lotion and Body Spray sale starting tomorrow, 02/28/2010.   Load up on savings…and ultimately, better skin.  Start shopping here:  www.SupernaturalBotanicals.com

One of the things we are most proud of at Supernatural Botanicals is our all-natural vegetable-based sugar scrub.  It took over a year and a half of research and development to create the consistency in which we wanted.  Long gone are the standard sugar scrubs with three inches of sugar on the bottom and three inches of oil on the top.  Our sugar scrub maintains it’s consistency, so you recieve equal portions of oils and sugar.  Your skin will feel soft and mositurized, and will smell sensational.  Traditional sugar scrubs leave your body feeling like an oil-slick when you are getting out of the shower, not to mention, they are full of cheap oils and fragrances.  Our formula is 100% all natural, right down to the organic grapefruit essential oils for a burst of citrusy aroma.  Click here to learn more.