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We have new sugar scrubs at Supernatural Botanicals ! Check out our eco-body collection of all natural sugar scrubs, available in new scents: Beach, Grapefruit, Island Coconut, Raspberry Lemonade, Yuzu, and our Walnut & Almond cream body scrub.
She makes healthy beauty products for a living, and for fun, she discusses “all things girly” on her blog. Read all about it and see how you can join in on the fun.
Two years ago, Robin Feltner launched both her blog and her all-natural bath and body company, Supernatural Botanicals. The blog was intended to be an extension of the business, but in many ways, her business is now an extension of the blog.
“I started the blog to keep women, primarily, informed and up to date on the latest trends and information in beauty [and] health,” Feltner says. “But soon thereafter, [it] took on a life of its own.”
Since its launch, the blog has opened doors to new customers, business opportunities and higher search engine rankings. More recently, it’s given Feltner the chance to meet several big stars like Diane Keaton, Valerie Bertinelli, Patricia Heaton, Ann Compton, Helen Hunt and Tony Bourdain.
The blog initially served as an open forum for people to share their insights on her products, ideas and the emerging eco-friendly industry. The blog helps Feltner gain candid insight from customers and readers that she didn’t have access to otherwise, she says. “Anonymous comments can be brutally harsh at times, but it’s exactly what I was looking for,” she says. “I wanted an open dialog where they could express and/or request anything they wanted.”
The blog’s tag-line is “Discussions on All Things Girly,” which offers Feltner — and her readers — a wondrously wide range of topics from which to choose. Typically, you’ll find blog posts with beauty, fitness and eco-living topics, but occasionally you’ll find something else that strikes Feltner’s fancy.
“I’m passionate about being ‘green,’ so that crosses over into my writing quite a bit,” she says. “Beauty and fitness is a given on a girly blog, but interior design and events in Cincinnati have certainly had their share of time in the spotlight on my blog as well.”
Some of her favorite blog posts include:
These popular topics drew a crowd, and even attracted the attention of the Smart Talk series organizers. They contacted Feltner two seasons ago to represent Cincinnati as their ambassador for their Connected Conversations series. “It’s been amazing,” she says. “And I have met some of the most incredible people in the process” — Keaton, Bertinelli, Heaton, Compton and Hunt, just to name a few.
But the star power didn’t stop there. Another group found Feltner’s blog and asked her to represent Cincinnati bloggers at the recent Tony Bourdain speaking engagement.
But the big question: Has the blog beefed up her bottom line? The answer is yes, Feltner says. “The blog has helped me reach a greater customer base,” she says. “If you are doing a random search on eco bath and body in Cincinnati, you’ll most certainly find my blog amongst the top Google searches.” A successful, updated blog is a powerful PR tool and her blog is a big reason why Google goes ga-ga for her business, she says.
The blog also helps to add value to her current customers because it invites readers into her life. “I have found that readers enjoy the experience of stepping into my workshop or kitchen to see what I’m doing via pictures I post on my blog,” she says. “I find blogging a unique way to get personal with my customers and readers. It’s important for me to interact with the readers so I can be specific about giving them exactly what they want.”
She doesn’t just interact on her own blog, though. Feltner is a self-proclaimed advocate for reading others’ blogs, too. “Being ultra-connected to each other is an advantage that we’ve never had in the past, and is especially beneficial for business owners,” she says. “Although my personal interests span from green global issues to lipsticks, I do tend to visit particular blogs regularly.”
She says she adores SavortheSuccess.com, a Web site for women entrepreneurs that offers insight into what’s working (and not working) for other women in business. Another favorite of hers is Pink Magazine, which provides inspiration and tools for women in business. She also gives props to her friend Julia’s blog, Hooked On Houses, which covers her love of houses and interiors.
In addition, Feltner belongs to a local group called Cincinnati Women Bloggers. “We are a successful group of women bloggers in the Cincinnati area, and that Web site is an incredible resource to find blogs on all things local, as blog topics vary vastly,” she says.
Last but not least (at least we don’t think so), Feltner shows some chic love. “When I want to know what’s going on in the city, Cincy Chic is positively my first stop,” she says. “I have always found that if it’s worth being known, Cincy Chic knows about it and I’ve attended many local events after learning about them on Cincy Chic.”
Visit Cincy Chic for the article.
PHOTO CREDITS
Photographer: Neysa Ruhl
Model: Robin Feltner
Location: Lofts@4120
Don’t miss our Body Lotion and Body Spray sale starting tomorrow, 02/28/2010. Load up on savings…and ultimately, better skin. Start shopping here: www.SupernaturalBotanicals.com
Vote! Team Supernatural Botanicals!
Vote for your favorite green company here. Link to Treehugger.
Brand New Sugar Scrubs at Supernatural Botanicals. Seriously, the best sugar scrub you’ll ever use. It’s vegetable and organically based, and won’t separate. All natural ingredients, formulated with pure grapefruit essential oils for a burst of aromatherapeutic energy. Excellent exfoliating properties, leaving your skin feeling gently exfoliated, polished, and super soft …not greasy. Exfoliates and deeply moisturizes hands when used as a hand scrub. Learn more here Supernatural Botanicals.
Supernatural Botanicals Grapefruit Sugar Scrub
Supernatural Botanicals has a new attitude! Our website has a new look and our new products are amazing! Check out the video link to see our new line. Visit us at www.SupernaturalBotanicals.com.
Green Apple Body Lotion
Last week for Spa Soap sale. Get it while it’s still hot. Then look for our new lotions and body sprays next week. We are super excited to introduce five brand new scents that will make you swoon…and smell ultra-good. Stay tuned!
Shop Supernatural Botanicals now.
Supernatural Botanicals turns 1 today! It’s been an amazing year for us! What a year it has been. Thank you so much for your generous support and your emails. A special thank you goes out to Smart Talk Women, Cincy Chic, and WE Magazine for their support! And an extra special thank you goes out to all of our customers and wholesale vendors….without you, there would be no Supernatural Botanicals. Thank you!
Take a look at our year of highlights:
Smart Talk Women extended the wonderful opportunity to meet the legendary Diane Keaton! An absolutely surreal experience. Diane was amazing…just like I knew she would be. Read about this night here.
Supernatural Botanicals was featured in Cincy Chic’s Green Issue. Amy Storer-Scalia, owner of Cincy Chic, extended us the wonderful opportunity for this great rooftop photoshoot at the gorgeous McAlpin Condos in downtown Cincinnati. Read about our Cincy Chic article here.
WE Magazine for women names Robin Feltner as one of the 101 Women Bloggers to Watch in 2009. What an honor to be amongst so many creative successful women. Thank you WE Magazine. Read about this article here.
A huge thank you goes out to our customers who have raved about us online. Pinkie Charm did an amazing 15 minute You Tube review.
We can’t thank Pinkie Charm enough and all of those who have sang the praises of Supernatural Botanicals bath and body. It’s been an incredible first year. We can’t wait to show you what Supernatural Botanicals has in store for you in year two.
Robin Feltner, Founder/CEO, Supernatural Botanicals
Shop Supernatural Botanicals’ Summer Sale now. All Face and Body Spa Soaps are on sale for only $6.00. Stock up now!
Supernatural Botanicals Face and Body Spa Soaps
Pure Tangerine and Grapefruit Face and Body Spa Soap.
Pomegranate and Grapefruit Face and Body Spa Soap.
Mixed Berry Ultra Exfolating Spa Soap.
Sweet Tropical Mango Face and Body Spa Soap.
Island Coconut Face and Body Spa Soap.
