Supernatural Botanicals

Bloggers are the new newspaper, only far more detailed and descriptive about niche interests.  Google “blog + (insert your favorite subject here”).  You’ll find a myriad of blogs on whatever topic you love.  There are thousands of them.  Check out a blog we love, www.SavorySweetLife.com.  This cranberry sauce recipe looks delicious.

• 12 oz bag fresh cranberries
• 3/4 cup orange juice
• 2/3 cup brown sugar
• 1/3 cup white sugar
• Optional: 2 oz gold rum

Do you obsess over your home’s design?  Are you constantly looking to books and magazines for great interior design ideas?  Is your DVR full of HGTV design shows?  Then you’ll love Design Sponge.   Design Sponge is one of the most popular design blogs in cyberspace, and has a celeb readership (Nate Berkus reads it regularly).   Design Sponge is packed full of great ideas to transform your home into your sanctuary.  Jump over and check out the blog here.

A big thank you to EcoBold for not only supporting eco-minded people and businesses, but for also featuring Supernatural Botanicals today.  The following article is courtsey of EcoBold.  Visit their site to learn more about the great work they are doing…then let it inspire you!

The founder of Supernatural Botanicals, Robin Feltner has a chemistry background and she just knows what ingredients should or shouldn’t be inside skincare products. This line is completely paraben-free and phthalate-free. Learn more with the interview below:

Tell us a little bit about the background and story of Supernatural Botanicals.
Supernatural Botanicals is an eco-chic bath & body company specializing in skincare that follows Green practices and principals, and formulates its products with intent and purpose.

At the inception of Supernatural Botanicals, we knew we wanted to create a company that knows its demographic. Growing increasingly disappointed with mainstream bath & body stores catering to teenagers, Supernatural Botanicals wanted to target the grown sexy woman demographic. We also wanted to focus on being Green and creating products that not only feel and smell amazing, but products that are highly beneficial for the skin.

We created products formulated without Parabens or Phthalates. Green products come from natural and organic ingredients, and that’s exactly how we formulate our products…with intent and purpose, and as natural as we can. After literally hundreds and hundreds of prototypes, we formulated perfection, bringing to you natural products that smell as incredible as they perform.

What did you want to be when you were a kid? 
I’ve always had “entrepreneur” in my genetic makeup. I was selling homemade cards to neighborhood ladies at the age of 4. I wanted to grow up and have a double major as a fashion designer and interior designer. That dream never materialized. In hindsight, I wish I would have had a mentor to help me prepare, telling me which art and business classes I should have taken.

What’s wrong with standard skincare products and why do you think such ingredients are allowed? 
I believe lack of quality ingredients poses a huge threat. Not only has quality fallen by the wayside, but we also should be concerned with the toxins in the products we are using every day. Many common ingredients have been proven by scientists to be harmful, yet manufacturers continue to use them because they are inexpensive, thus allowing for more profit.

How did you choose your ingredients and what to put in each product? 
Extensive research! Having a chemistry/pharmacy background, I’m always extremely cognizant about using quality, natural ingredients.

What’s the biggest lesson you learned while starting Supernatural Botanicals? 
I’ve literally learned a wealth of knowledge in forming my company. I’ve learned that customers sincerely do appreciate companies that are going the extra effort to keep them healthy. I, too, have learned how many mainstream companies use cheap fillers in order to make profits. 

If you could choose just one of your products, which one would it be? 
Extremely hard to narrow that down as I love all of the products. I do favor our Beach Body Spray. Not only does it smell absolutely amazing and I get numerous compliments on it every time I wear it, but it’s a multitasker. It works great in your hair, giving your hair extra volume and beautiful scent. I even use it as a linen spray on my bed sheets. It’s also our best seller.

Describe a typical day in your life.
I’m an early riser. I tend to get a tremendous amount accomplished in the early hours. I work on the business end of the business from 5-8…networking, emails, following up on orders, PR, social media, etc. From 8-6 I’m in our workshop, formulating skincare products and filling orders. The day flies by, and I’m always hungry for more hours at the end of the day. In the past, it would be very common to find me in my workshop until as late as 11 p.m. I’ve luckily learned time management, and the importance of accomplishing that task.

What’s one thing we could do to have an awesome skin, naturally? 
Check your labels. Use products that do not contain parabens. Don’t be fooled by companies that splash the name of an all natural ingredient, only to flip the label over and realize that they natural product they are promoting only has trace elements within it, and is filled with other harmful fillers. 

If there is one thing/thought/idea that you could pass on to the next generation, what would it be? 
One huge concern I have for our next generation is the condition of our planet. Global warming and eco concerns will certainly be a problem in which they inherit. My hope is that we can educate the masses enough to get everyone on board with being green and eco-responsible. 

What’s your # 1 green tip? 
Recycling is an easy way to start being green. Every human being on the planet creates waste. There’s absolutely no reason we shouldn’t be more responsible for the garbage we create. This is also something that even children can learn and be a part of. If we start them early, it will become second-nature to them.

The color blue, reminiscent of the sky and ocean water, is not only relaxing, it’s also the hue that makes us more creative.  Researchers from the University of British Columbia says the color blue can amp up your creativity.  Consider painting your office a sensational shade of blue and get your creativity flowing.  Want more ideas for a fantastic home office?  Check out Home Office Design Blog to get your office gorgeous and productive.

She makes healthy beauty products for a living, and for fun, she discusses “all things girly” on her blog. Read all about it and see how you can join in on the fun.

Two years ago, Robin Feltner launched both her blog and her all-natural bath and body company, Supernatural Botanicals. The blog was intended to be an extension of the business, but in many ways, her business is now an extension of the blog.

“I started the blog to keep women, primarily, informed and up to date on the latest trends and information in beauty [and] health,” Feltner says. “But soon thereafter, [it] took on a life of its own.”

Since its launch, the blog has opened doors to new customers, business opportunities and higher search engine rankings. More recently, it’s given Feltner the chance to meet several big stars like Diane Keaton, Valerie Bertinelli, Patricia Heaton, Ann Compton, Helen Hunt and Tony Bourdain.

The blog initially served as an open forum for people to share their insights on her products, ideas and the emerging eco-friendly industry. The blog helps Feltner gain candid insight from customers and readers that she didn’t have access to otherwise, she says. “Anonymous comments can be brutally harsh at times, but it’s exactly what I was looking for,” she says. “I wanted an open dialog where they could express and/or request anything they wanted.”

The blog’s tag-line is “Discussions on All Things Girly,” which offers Feltner — and her readers — a wondrously wide range of topics from which to choose. Typically, you’ll find blog posts with beauty, fitness and eco-living topics, but occasionally you’ll find something else that strikes Feltner’s fancy.

“I’m passionate about being ‘green,’ so that crosses over into my writing quite a bit,” she says. “Beauty and fitness is a given on a girly blog, but interior design and events in Cincinnati have certainly had their share of time in the spotlight on my blog as well.”

Some of her favorite blog posts include: 

• “Thoughts on Business Casual”
• “For the Love of Vintage”
• “Diane Keaton in Cincinnati”

These popular topics drew a crowd, and even attracted the attention of the Smart Talk series organizers. They contacted Feltner two seasons ago to represent Cincinnati as their ambassador for their Connected Conversations series. “It’s been amazing,” she says. “And I have met some of the most incredible people in the process” — Keaton, Bertinelli, Heaton, Compton and Hunt, just to name a few.

But the star power didn’t stop there. Another group found Feltner’s blog and asked her to represent Cincinnati bloggers at the recent Tony Bourdain speaking engagement.

But the big question: Has the blog beefed up her bottom line? The answer is yes, Feltner says. “The blog has helped me reach a greater customer base,” she says. “If you are doing a random search on eco bath and body in Cincinnati, you’ll most certainly find my blog amongst the top Google searches.” A successful, updated blog is a powerful PR tool and her blog is a big reason why Google goes ga-ga for her business, she says.

The blog also helps to add value to her current customers because it invites readers into her life. “I have found that readers enjoy the experience of stepping into my workshop or kitchen to see what I’m doing via pictures I post on my blog,” she says. “I find blogging a unique way to get personal with my customers and readers. It’s important for me to interact with the readers so I can be specific about giving them exactly what they want.”

She doesn’t just interact on her own blog, though. Feltner is a self-proclaimed advocate for reading others’ blogs, too. “Being ultra-connected to each other is an advantage that we’ve never had in the past, and is especially beneficial for business owners,” she says. “Although my personal interests span from green global issues to lipsticks, I do tend to visit particular blogs regularly.”

She says she adores SavortheSuccess.com, a Web site for women entrepreneurs that offers insight into what’s working (and not working) for other women in business. Another favorite of hers is Pink Magazine, which provides inspiration and tools for women in business. She also gives props to her friend Julia’s blog, Hooked On Houses, which covers her love of houses and interiors.

In addition, Feltner belongs to a local group called Cincinnati Women Bloggers. “We are a successful group of women bloggers in the Cincinnati area, and that Web site is an incredible resource to find blogs on all things local, as blog topics vary vastly,” she says.

Last but not least (at least we don’t think so), Feltner shows some chic love. “When I want to know what’s going on in the city, Cincy Chic is positively my first stop,” she says. “I have always found that if it’s worth being known, Cincy Chic knows about it and I’ve attended many local events after learning about them on Cincy Chic.”

Visit Cincy Chic for the article.

PHOTO CREDITS
Photographer: Neysa Ruhl
Model: Robin Feltner
Location: Lofts@4120

Cathy Erway’s new book, The Art Of Eating, depicts her two year journey of swearing off restaurant fare.   Cathy’s blog, Not Eating Out In New York, was the inspiration for her book.  Not only did Cathy lose 10 pounds within a few months of eating in, but she cherished the act of making delicious dishes.  She says it slowed her down and lowered her stress.  Turns out, eating in is ultra-frugal as well.  Cathy says she ended up saving about $75 a week by eating in.  Not only did she learn confidence in the kitchen, but she learned she had a great deal of discipline to say no to the restaurant scene for two years.  This book is such a fun, informative read.  Highly recommended!  Think you could swear off restaurants for two years?

Daryl Hanna: www.DHLoveLife.com

Alicia Silverstone: www.TheKindLife.com

Adrian Grenier: www.Shft.com

Gwyneth Paltrow: www.Goop.com

Leonardo DiCaprio: http://www.leonardodicaprio.org/

Like to be heard?  Go voice your opinion over at City Beat’s, Best Of Cincinnati 2010.  While you are there…look for PUBLIC EYE and vote Supernatural Botanicals for Best Blog.  Muah!  xoxo

If you’re not checking out Food52′s food blog, you should be.  If you are a foodie, or simply want to get some ideas to impress others in kitchen, this is the place to be.  Check out their website to find gems like this recipe below.  So perfectly simple, yet bursting with flavor.  Start channeling your inner gourmet cook and make something delicious today!

Tad’s Roasted Potatoes

Serves 4

• 1 pound old white potatoes, scrubbed and cut into 3/4-inch cubes
• Olive oil
• 8 sprigs herbs (any combination of thyme, sage and rosemary)
• 3 garlic cloves, lightly smashed (leave the skins on)
• Coarse salt
• Freshly ground black pepper

1. Heat the oven to 375 degrees. Spread the potatoes in a well-seasoned cast iron pan — they should fit comfortably in one layer. Douse with olive oil, like you’re marinating them. Add the herbs and garlic, and season generously with salt and pepper. Toss the potatoes a few times to mix in the herbs and seasoning.

2. Roast in the oven, scraping up and turning the potatoes every 10 minutes or so, until the potatoes are well caramelized and tender, about 40 minutes.

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